C.A.R.P.

     This time in class, we took the base material for a Wizard of Oz Poster and completely reconstructed using CARP. CARP stands for Contrast, Alignment, Repetition, and Proximity.

Contrast

     Contrast applies to fonts, colors, sizes, and anything that makes it stand out. I used contrast by not only making the more important details larger, but using different colors. There are also two different fonts, one with serifs, and one without.

Alignment

Alignment relates to how you organize things visually. Center alignment, while seemingly pretty, is actually really messy and leaves loose ends on both sides more often than not. The title and most of the information is all aligned on the left, while the organization and the silhouetted image are aligned to the right.

Repetition

Repetition is another way to organize things visually and maintain a certain level of consistency. The colors are repetitive because the yellow lettering is used twice and the dark green four times. This ties things together in an interlocked fashion. It makes sure that no piece is completely alone and out of place, but instead has a relative group that shares similar features.

Proximity

Proximity is how you group things that are similar and relevant. The websites are grouped, the general information is grouped, and the extra information at the bottom is grouped. This unifies the text and leads the eye so you know what goes with what. Leaving space between separate groupings is also important so it doesn't looked like a jumbled mess, but an organized creation.

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