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Showing posts from January, 2018

Typefaces

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What was the project about?      In Graphic Design, we've been working with typefaces, commonly known as fonts. In this project, we took part of our name and identified 10 different parts used in the typeface, like serifs. Serifs are the little "curly things" at the end of some letters. Typefaces are very important for conveying meaning that goes beyond the words, and things like the serifs make a big difference. What did you learn?      We started by learning the basic 3 types of categories for typefaces: Formal, Casual, and Decorative. Formal is usually on invitations or professional projects, and are usually serif fonts. The letters flow together and become easier to read in large text blocks.      The second type, Casual may be used on websites and other places. They are typically sans-serif, meaning they don't use serifs. Serif and non-serif typefaces usually go well together, if used correctly.      The third type is Decorative, and can be used for adve

Logo Color Schemes

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Analogous This logo is analogous because of the yellow-orange color in between the yellow in the center, and the orange outline. I think the company chose these colors because orange and yellow are sometimes associated with food, and Tostitos sells chips and other things. This logo is analogous because it uses a yellow-green between the yellow and green, forming a smooth slide of color. They may have chosen to use these colors to show a calm feeling while being warm and inviting. Complementary This logo is complementary because orange and purple are complementary colors, and they are both used prominently in this logo. I believe Fanta chose this color scheme to make their product eye-popping, so it will stand out and catch your attention. This logo is complementary because red and green are complementary, and red is used in the name "Krispy Kreme" with a green border. I believe they chose this to make their logo catch your at